Hello
After 12 months of silence, your Goodworld Media Matters newsletter is back. Last year was exceptionally busy and included a Goodworld wedding for Elaine. With things looking calmer ahead, the newsletter has returned. Our revamped website shows some of what has been happening over the past 12 months. For those who have forgotten us...Goodworld is an ethical communications agency. It is designed to help organisations with a cause have their message heard widely, through strategic communications.
Media Matters aims to provide an overview of the key media news and trends from the past month and insights into the ethical consumer. It also provides some tips and leads for those managing their own communications.
We welcome your feedback on content and hope you find the newsletter useful in growing your ethical business. If we at Goodworld Communications can help you achieve your communications objectives, we are only a click away!
It's in the bag
Plastic bags have been in the spotlight over the past couple of months.
Sun
Telegraph
BBC
Now market research expert, Mintel, is also predicting that expensive leather handbags are to become the new fur. After experiencing phenomenal growth over the past two years, it's all over for the expensive bag. It's cool to care and consumers will be wearing their credentials on their sleeves more and more. Time to print up that cause related organic bag!
Media News
- Vanity Fair's annual green issue is on shelf now. Look out for Marie Claire's June ethical issue, on sale May
- Media contact.......Chris Haslom (chris@chrishaslam.org) is the interiors contact for New Consumer. Contact him with your interiors news
- The Guardian is producing an ethical supplement, Sean Hargarve is looking for the following (you need to contact him by April 2nd):
Ethical trading (mainly b2b) supplement - particularly looking at supply
chain and picking partners that trade ethically. So we may take a small
look at environmental ethics, but the big focus is on ensuring the ingredients and materials your company uses are ethically sourced and so don't use bonded/child labour, have been bought at a fair market price etc..etc..
I'm looking for interesting companies in this area that are trading
ethically and so have gone through the process of making sure they and
their suppliers are above board as well as perhaps interested bodies that
campaign on these issues and/or perhaps companies to trade more ethically.
Looking to do interview for this next week. Feel free to send over releases
and case studies.
Please email only, though
thanks, Sean
Email: mailto:seanhargrave@btinternet.com (preferred)
DIY PR
Doing your own PR? Here's 10 tips that were recently given to us by a journalist on how to run a great PR campaign...and avoid annoying journalists.
1. Timing is everything
- know when a magazine or newspaper is planning and going to print. Don't call at crucial moments
2. Nobody likes a spammer
- target your releases, don't send them cc'd to everyone
3. Journalist want stories, not releases
- imagine how it will appear on the page of the publication you are targeting
4. Journalist's aren't experts
- don't baffle them with technical language
5. If it didn't bounce. It arrived!
- don't call journalists to ask if they received your email. They will read them, even if briefly, because they are too afraid to miss anything
6. There are bad celebrities and good celebrities
- Maybe Willie Thornton doesn't have the pull he once did!
7. Fess up when it's going wrong
- If you can't deliver a case study or a promised image, let the journalist know asap
8. It's all about the case studies
- Real people stories is where it's at
9. Don't send (large) attachments
- Especially not to freelancers working from home, you won't be popular if you crash their system
10. Nothing beats reading the paper
- You must know the media covers the sort of story you're pitching
Ethical Events - Earth Day
Celebrate Earth Day this 22 April at the beautiful Deepdale Campsite
and Barns on the North Norfolk Coast. The Farm, which has provided filming locations for movies such as ‘Die Another Day’, will be showcasing a variety of environmental technologies ranging from “solar panels, wood chip boilers, LED lights, ground source heat pumps [to] wind turbines”. Exhibitors and experts will be on hand to attempt to answer your most probing questions, and in the remote chance that you get tired of all the scintillating sales talk, why not try out one of three countryside stewardship scheme walks that run around the Deepdale estate and overlook Brancaster Staithe Harbour. There will be an opportunity to reinvigorate yourself with the thriving masses at Deepdale’s Earthday BBQ, which will celebrate Norfolk cuisine and delicacies through a range of local food and drink.
That's All Folks
Hope you like the revamped newsletter and site. Please email or call if we can help with your communications.
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